Dell computers (and, in the spirit of full disclosure, I should mention that I'm already not a fan of Windows computers generally, and Dell particularly) decided to create a new website apparently dubbed Della.
This site is supposedly targeted to women buying computers. The site features soft imagery, tips such as selecting a netbook-style computer for traveling because "Your lightweight, packable netbook can transform your traveling experience … " As if a woman couldn't figure that out on her own?!
I personally consider that this form of marketing, "tarring" an entire sex and, effectively, over half the human race with a single brush, would be ridiculous to the point of hilarity if it weren't so offensive.
Dell, if you want to create a site that speaks to people (men or women) who are less technical, that's one thing; but to presume that ... what? ... women as a whole are so inept with computers that none would ever care about actual technical specifications or understand true technical tips on using a system more effectively? C'mon, give me a break!
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